Maplevine was founded by Helen Jane Hearn in 2007 to bring content strategy, influencer outreach and story development to the food and wine category. Helen Jane has developed content strategy for some of the internet's most remarkable brand campaigns, working with P&G, Old Navy, Levis, Hyundai,La-Z-Boy and many, many wineries. Managing influencers across varied brand marketing categories like interiors, food, men and women's lifestyle and wine, she creates award-winning marketing and content solutions. Based in Napa Valley, she's been blogging about her personal life at helenjane.com since 1998. Helen Jane also is captain of her bocce team, Joanie Loves Bocce, started Cheesewhizzes, a nationwide cheese club.